It is important to understand that you can be targeting two different types of people when you want them to join your downline.
The first type of people are the ones who will fall in love with the PRODUCT you’re offering. So if you’re selling Avon beauty products for example, you’ll have people who have used Avon forever and will use Avon forever, and are the product’s true fans.
The second type of people are the ones who are more interested in the opportunity of working from home and starting their business, and aren’t too invested in the product itself. These types of people are serious about making money and want to make the most of the opportunity you’re providing to them. These are the people you can consider adding to your downline because you know that they want to produce results.
When you are speaking to people online, you have to keep the audience in mind. If you are trying to attract the people who would love your product, you would speak their language. Meaning, you would emphasize the product and it’s qualities and how it’s the best product on the market…
However, if you’re trying to attract the kind of people who would be interested in your business opportunity and want to sell the product for profit, then you would need to speak their language. You will need to explain stuff like how many people are interested in buying the product, how much of an “easy sell” it is, and how to sell the product effectively so that everyone makes money, and everyone wins.
If you want to read more about this concept, I would recommend for you to get the Network Marketing Secrets book (don’t worry – it’s free!)