Scentsy is a popular, direct-selling network marketing company that sells a large variety of fragrance products for home and personal use. Originally founded in Salt Lake City in 2003, Scentsy is now based in Meridian, Idaho since it was bought by Orville and Heidi Thompson and re-launched in 2004. Ever since, it has been listed as one of the fastest growing private companies on American soil.
With distribution sites in 11 countries all around the globe and reported annual earnings of $450 million in 2107, Scentsy has also become one of the leading international multi-level marketing companies, earning a place in the 2011 edition of Forbes in the list of America’s most promising companies.
Resistant to recessions and crisis, Scentsy continues to grow in every direction: geographically, in product range, and in staff; today it’s pushing more than thousand employees and around 100,000 independent distributors (also known as Scentsy Consultants).
Scentsy’s wickless candles (scented wax bars) are their main product. The concept of wickless candles is Scentsy’s originally. The wax bars are impregnated with all-natural fragrances, available in as many as 80 varieties at the time of writing this. These candles, as opposed to the classic aromatic candles, are melted gradually, flame-free, using light bulbs. The warming of the candle prolongs its durability and makes it much safer for home use. Specially designed wax warmers (also a Scentsy original product) are the inevitable accessory used in combination with the wickless candles. Many of the wax warmers, which come in different sizes, materials and shapes are handmade and designed to fit every taste so they double as a house décor item as well. They function using the heat generated by watt light bulbs. The light bulbs are also sold individually as replacement parts.
Essential oils and essential oil blends, in combination with oil and fan diffusers, complete the fragrant-home line of products. On the practical side of the home products are the cleaning sprays and laundry cleaning products with lasting scent formulas, all free of harmful chemicals and safe for everyday use.
Scentsy personal care products are designed for both family and personal use, with prices ranging up to just $12. An affordable variety of everyday care products such as creams, lotions and bath products impregnated with the original Scentsy fragrances is available for online purchase. Their chemical content and description are available for online consultation to anyone with an internet connection.
Children’s products include scented plush dolls of different sizes, even including teething rings for babies. Pets get their own Scentsy shampoo. Another collection known as fragrance-on-the-go includes car bars, scent paks and travel tins.
The prices of products range from $2 to $40. The price includes a donation towards a charitable cause. All of the products can be purchased either online on the Scentsy website, by attending Special Scentsy parties, or directly from an independent contractor.
There are special discounts for those who want to become a Scentsy consultant, and a $99 startup kit that contains tips and tricks on how to start your business, Scentsy products and business tools.
Scentsy’s Compensation Structure
Scentsy compensation structure lists commissions, and individual or team bonuses. Scentsy consultants can belong to 8 different consultant categories, depending on his/her downline and product sales – the lowest being an Essential Consultant, and the highest being the Superstar Director.
Scentsy’s Commission Structure
In their first rank, Consultants earn 20% on the first 1000 points in Personal Retail Volume (PRV). After earning the first 1000 points on PRV, they become Certified Scentsy Consultants for life. Following this, the PRV commission raises to an unchangeable 25%.
Approximately 65% of the active Scentsy consultants are placed at the second, Certified Consultants level, and receive an average of $463.34 per year, before expenses. In 2015, the top 200 (or about 0.2% of the consultants) earned an average of $113,363.98. In the case of Scentsy, an average annual commission is irrelevant because most of the candidates either promote to Certified or cancel within 4.5 months, but the average monthly commission in 2015 was $29.85.
Scentsy’s Bonus System (Depending on the Rank)
- Personal Wholesale Volume (PWV) monthly bonus that varies from 2% to 9%
- Team’s wholesale bonus can be collected only by the Team Leader and can also range anywhere from 2% to 9%
- If you make $2,000 or more in sales in a calendar month, you can get 30% commission for that month
Concerning the Party plans, a Scentsy consultant can gain access to the several rewards, mostly being free products or 50% discount on the products.
Most Scentsy Consultants earn somewhere between 20 and 36 percent commissions on their sales including bonuses based on personal or downline sales.
In the case of Scentsy, where most of the candidates either promote to Certified, or cancel within 4.5 months, an average annual commission is irrelevant, but the average monthly commission in 2015 was $29.85.
What’s Great About Scentsy
If you join Scentsy, in addition to all the advantages of being an independent freelancer with a flexible schedule, you will be selling good quality products that are famous all around the globe.
You can earn money simply by throwing parties and gain great discounts and free products.
By becoming a Scentsy consultant you enter a large community that can support and teach you the techniques of direct selling and promotion. If played right, working for Scentsy can attribute to your self-confidence by expanding your social circle.
Scentsy is an environmentally-sensitive and a humanitarian company that actively donates to charities.
What’s Not So Great About Scentsy
According to the Scentsy compensation plan, you can’t go over 25% commission on your sales unless you recruit other consultants in your downline. Recruitment is one of the biggest difficulties that consultants face.
Although the startup kit contains some materials, the upfront amount you need to invest in inventory to start off as a consultant is often significant– samples, postage, labels, business cards, fuel, hostess gifts etc.
Scentsy’s brand on an international level has a strong reputation. Their products have affordable prices for the quality they are offering, so joining Scentsy family will likely make a change in your monthly income.
Individual success in the Multi-level Marketing game often largely depends on your social circle and the effort you invest in its expansion. If you want to achieve more than the average and make a difference, you have to play differently than most people. Before you venture into selling Scentsy products you need to identify your ideal downline and know if they’ll be willing to buy fragrant products. With the widespread availability of social media, people can now present their products and make their voices heard. If you have some knowledge of online marketing, you have the perfect opportunity to handpick your downline. You can give them an appropriate lead magnet to get them to self-identify as people who are interested in what you have to sell, and then follow up with them to encourage them to join your downline.
But in order to do this in the right manner and not appear cheap and spammy, you need to learn some basic strategies that you can find here.
Marketing Scentsy the Correct Way
Have you ever wondered why some people are so successful when it comes to making sales? There are some people who are able to easily acquire huge downlines even when they seem to be very shy and reserved. So, how do they do it?
The key ingredient that gives many people the upper hand in sales over others in today’s MLM business is not the outgoing personality of the seller or their talent to present the product, but actually the understanding and the know-how of online marketing.
The basic marketing principles remain the same, no matter the product you want to sell or the place where you want to sell it. The basic rule of selling is always the influence you have on your public to buy your product and/or join your downline. In the “old school” system of networking we exercised this influence on our acquaintances, close friends and family to present and sell our products. However, we have a much larger playing field available to us now.
Nowadays, in the era of globalization through social media, there are countless ways to attract buyers to see your product and motivate them to buy it or join you in your business adventure. Nevertheless, many get lost in the sea of information regarding social media advertising and are left wondering where to find the instructions suitable for their business.
To find out more about how exactly to leverage the internet to market your MLM, check out this book.
It will provide you with a specific model to follow in order to automatically expand your downline. It is a simple system that will enable you to collect quality leads coming to your http://go.bestmarketingresources.org/mlmsecretsfreebookdownline, leads that are already interested in what you have to offer. In addition, it contains a step-by-step guide on how to automate your sales as well.
Once you’re done setting up this lead-machine, you’ll realize that this is an automation that you can then DUPLICATE for anyone in your downline! This way, they will also increase their leads and sales numbers, and in doing so, will boost your success. This is not a complicated task if you already have the basic knowledge on how to create a lead-capturing page and how to draw some traffic to it. If you need help from a specialized software to simplify this, check out ClickFunnels.
If you want to work the smart way, it is a good idea to automate the hard part of your MLM business by using this book. Read it and apply the simple steps so you can relax and capture leads even in your sleep.
Here’s the strategy in short:
- By using the software solution ClickFunnels you can create lead-attractive landing pages in no time. ClickFunnels is a very user-friendly tool that you can utilize without previous experience. It contains also several ready-to-use templates that will further smoothen your path to automation. You can preview the offered templates here.
- Generating traffic to your landing pages.
- Knowing which information the customer considers as high in value, you can offer it as a lead magnet on your landing pages. Once the customer is attracted by your lead magnet, you deliver it in exchange for their email address.
- Now you can share with your client your experiences, products and philosophy concerning your business. You can also keep marketing your services and products by keeping in touch through the provided email address. In this way you can also add valuable members to your downline on regular basis. All of this will require just a speck of your time if you use a specialized autoresponder such as GetResponse or AWeber and automate your emails to anyone who gives you their email address through Clickfunnels. You can even upgrade to the $297 Clickfunnels plan to use their email autoresponder.
Before you go, here are some frequently asked questions about Scentsy:
1. What is Scentsy’s BBB rating?
2. How long has Scentsy been in business?
3. What is Scentsy’s revenue?
4. What does Scentsy sell?
Scented products for home and personal use including candles, wax warmers, diffusers, cleaners, lotions, creams and the right accessories for their use.
5. What are Scentsy’s most popular products?
Scentsy’s most popular products are their electric candle warmers and wax bars. The wax bars count more than 80 fragrances and warmers come in a wide range of sizes and styles, from casual to elegant, to fit every decor and appeal to every personality.
6. How much does it cost to join Scentsy?
To become a Scentsy Consultant you have to purchase $99 startup kit that contains: a warmer, 80+ scent testers, 3 months of your personal website free ($10/month after that), product samples, business tools and a gift for joining.
7. Is Scentsy a scam?
No, Scentsy is legitimate company that is internationally acclaimed.
8. How many Scentsy Consultants are there?
Around 120,000 in 11 countries
9. Comparable companies: Touchstone Crystal, Thirty-One Gifts.