It Works! is a multi-level marketing company that is dealing in health and wellness products. The company is focusing on manufacturing beauty and skincare products and its most popular and flagship product is The Ultimate body applicator. The company was founded in 2001 by Cindy and Mark Pentecost. The company in this year has shown significant financial as well as geographical expansion by expending its operations in Sweden, Netherlands, Belgium, Denmark, Spain, France, Germany, Ireland, UK, New Zealand, and Canada. The company is being operated through the MLM model in which company products are marketed through its independent sales representatives who further hire the new salesperson and the chain continue to grow.
One drawback of the company products is that they are not tested for their effectiveness and authenticity. Like all other MLM companies, the compensation model of It Works! Is geared towards recruiting new people in always expanding down line streams. It Works! Is a reliable MLM company that is selling skin care, nutritional products.
The company has earned great repute in the years after its inception. The company has shown tremendous growth which is evident from the fact that it made way into Inc. 500 list of most trusted private companies. The company has aggressively employed social media and digital marketing strategies and made full use of its unique name “It Works!“ and people purchase anything that has branding of it works on it instead of what it is selling. The company is also managing a charitable entity with the nomenclature Give Back Foundation.
It Works! Products
The most popular product of the company is the Ultimate body applicator which helps tighten the loose skin and works against aging and fine lines and ultimately Improves skin texture. The applicator can work equally on almost body parts such as legs, back, belly and buttocks. Green products of the company are specific utility dietary supplements. Their everyday essential regimen includes core nutritional supplements, gut and digestive system enhancers such as probiotics. The energy and endurance products of the company provide energy and mostly include plant-based protein shakes. The company is maintaining a full line of general wellness and lifestyle products. Essential oils of the company include minerals, coconut oils with different health benefits. The company also sells apparel, clothing, and different accessories. Following are the major product categories:
- Body. This category includes some of the most popular and flagship products of the company such as ultimate body applicator, gels, and wraps.
- Skin. The products in this category include toners, lips enhancers, serums, body lotions, anti-aging creams, and eye creams.
- Greens. All the nutritional and specific utility dietary supplements included in this category.
- Lifestyle. The products included in this category are protein shakes, protein powders, supplements, and energy drinks.
- Ketoworks. The products included in this category are creamers, energy products, and keto coffee.
- Essential Oils. The products included in this category are lemon and green diffusers.
It Works! Compensation Structure
The company is not only selling its products online but also through its independent sales distributors which are called wrapreneurs. The company is compensating its salesperson through the following compensation system:
- Retail Commission. This is the simplest way of earning commission through the company. When you sell the company products on retail price as an independent sales distributor, your commission will be difference in the wholesale price and the retail price.
- Loyal Customer Commission. When you higher a customer as a loyal customer who is on a three months subscription of the company’s membership, you will get commission as long as the loyal customer is a subscriber to the company. There is also another option that if you recruit 4 loyal customers within a period of 30-day you will become eligible for a one-time commission of $120.
- Team Commission. You can also earn commission by making down line recruitments which is a type of an MLM company. You can also make great override commissions with a big and strong down line team. Hiring more people will also help you in achieving higher ranks.
What Is Great About It Works!?
- Products of the It Works! has earned great repute and are one of the most popular anti-aging wrapping selling company.
- Products of the company are recommended by a panel of leading scientists and researchers.
- The compensation model is simple and the chances of earning residual income are decent due to the strong marketing of the company products.
- The company is trusted as a market leader in its category.
- Products are relatively economical as compared to their counterparts.
- Company products enjoy a loyal customer base hence customer retention rate is high.
- The subscription cost is minimal.
- The market appeal of the company is high and has won many awards.
- As the income is commission based, so harder you try the financial benefits you will be getting.
- A highly experienced team and leaders.
- The company provides flexibility in working hours with a lot of support to its reps.
- The loyal customer program allows discounts to the customer directly buying through the company website.
- Well organized training programs for its distributors.
What’s Not To Love About It Works!?
- Like every other MLM Company, Marketing policy is not user-oriented but distributor oriented.
- The company is facing lawsuits over the marketing of some of its products.
- Rank-based compensation plan.
- FDA didn’t recommend its products.
It can easily be said in the conclusion that It Works! is a legitimate business opportunity and a number of products available in retail with proven benefits. It is credited with some of the very best natural products containing organic ingredients and essential oils. The company has developed innovative products in the anti-aging regimen. Its products are trusted by its customer world over a testament to its reliability of products and customer services. Products have high catch value as customers are continuously looking for the products that make them youthful and It Works! has promised to fulfill this dream.
Get yourself ready for this great business venture. The company is providing you with a great opportunity to make fortune by selling the best anti-aging, beauty and general wellness products. Social media and blog marketing provide you great opportunity to build an MLM empire. You can easily search out for the targeted customers through social media pages such as Facebook and Instagram and then market them the products.
Be careful that you don’t spam customers with irrelevant information. How can you sell without being spammed can be read through how to successfully sell your product.
Marketing It Works! the Correct Way
Marketing strategies to succeed in the MLM system have transformed over time. Once the marketing persons and distributors had limited audience and they were to sell their products only to friends, family, and neighbors but with the advancement in technology and dawn of digital age, the marketing trends have shifted from localized to global. Now your audience is not limited to a particular area or sphere of influence. You can utilize social media, websites, and blogs to market your product the world over with unlimited opportunities.
One of the very important features of the modern digital market is that you don’t have to search out for your customers in a traditional way. There are pages and groups relevant to particular interest groups or the people having common problems such as aging problems and they jot themselves in the form of groups and pages on social media such as Facebook, Instagram, and Reddit. You can easily join such groups and start your marketing career. MLM has completely transformed into a social media regime. You will observe that why there are some distributors having very high commissions and a successful MLM career while others are struggling. Successful marketers have completely utilized the opportunities provided by the internet and have used it to their benefit.
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The book provides you with the exceptional tools to polish your marketing skills and show you the step by step path towards MLM Success. This guide will not be helpful only for you but you may also impress others especially in your down line to use the same marketing tools as used by you to be successful. Those down lines will become an automated source of generating more sales leads for you and hence you will be earning more. It is not that hard as it seems at the start. You must know how to create lead capture page and then how to make leads to fall traffic on the page and how to get the audience and potential clients on that page and how to get them to purchase your products and join you’re down line. You can achieve it easily by clicking ClickFunnels.
Following strategy can be followed:
- You have to create landing pages where you can market your products. Through those landing pages you can channelize the traffic. Upcoming steps are important in this regard.
- You need to create a lead landing page on software such as ClickFunnels. Click-funnel is highly appreciated for its methods of making a lead landing page as it also provides free templates to work on. You can also find some of those templates here.
- When you are done with your landing page, you will start to get traffic on it automatically and you then offer a high gravity lead magnet on your landing page. You can achieve this goal by offering something that is very significant in its perceived value. This lead magnet will be delivered in exchange for the customer’s contact or email address.
- The last step to get traffic on your blog or page is that you share the offering you have with your customer. And as you already have their email contacts, you can use any autoresponder e.g. GetResponse or AWeber to remind your client time and again to join your down line and buy your products or services.
Frequently Asked Questions
Before we conclude, here are some FAQs about It Works!:
1. What is the It Works! BBB rating?
2. How long has It Works! been in business?
3. What is the It Works! revenue?
4. What does It Works! sell?
The company is focusing on manufacturing beauty and skincare products and its most popular and flagship product is The Ultimate body applicator.
5. What are It Works!’s most popular products?
The most popular product of the company is the Ultimate body applicator which helps tighten the loose skin and works against aging and fine lines and ultimately Improves skin texture.
6. How much does it cost to join It Works!?
The starter business kit to join It Works! costs $49.50.
7. Is It Works! a scam?
No, it’s a legit company with physical products sold on retail.
8. How many It Works! representatives are there?
More than 170000.
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