Herbalife was established in 1980 and is a global nutrition company that has helped change the lives of millions of people. Their purpose is to make the world healthier, and their aim is to change lives with great nutrition products and programs. They sell targeted nutrition, weight management, energy and fitness/ personal care products in over 90 countries around the world.
As of December 2018, Herbalife has had approximately 4.5 million members, including 900,000 preferred members and 700,000 distributors. Those are some crazy numbers! In 2018 alone, Herbalife had net sales of approximately 4.9 billion USD worldwide.
Herbalife’s core products are their Formula 1 Nutritional Shake Mix, Formula 2 Multivitamin Complex and Cell Activator®. They have Healthy Weight programs which include protein shakes, enhancers, and snacks. They also have specialized nutrition supplements for heart health, men’s health, women’s health, immune system, and stress management. Furthermore, they have energy/fitness products and also a skin and hair care line called Herbalife SKIN, and Herbal Aloe Bath and Body Care.
If you’re interested in selling Herbalife products, you have a choice of two Herbalife Member Packs to get started. One is the basic kit, for $94.10, and the second is the super starter kit, for $124.10.
Herbalife is around 4 million independent members, and they are the only distribution channel for the company. Members can purchase products at wholesale prices in order to use personally or to resell.
There are two ways for Herbalife members to earn money: one is on the products sold directly to customers, and the second is by developing a multilevel sales team and earning commissions on downline sales. No commission is earned for sponsoring new members.
Herbalife supports its members by offering mentorship/ monthly trainings and meetings. There are other resources also available for members online, such as placing orders, offering detailed product information, online training resources, sales and marketing materials, tools for lead generation, email marketing, invoicing, and tools for managing their downline.
What’s Great About Herbalife
Herbalife has a ton of tools and resources for members to use, and also focuses on mentorship opportunities dedicated to members’ success. They also have a detailed account of compensation / potential earnings on their website if you’re interested in learning more. Also, members don’t have to order a minimum amount of inventory, nor are their any minimum amount of sales required.
Another plus point is that members have a 90-day money-back guarantee on their enrollment kit. Members can also return unsold and unused products back for a refund for a limited amount of time.
What’s Not To Love About Herbalife
It seems as though Herbalife has most of its members sign up in order to get discounts on products for personal use, instead of initiating a downline and selling to others.
Additionally, there are several questions unanswered on the website that would probably only be answered once you join. For example, the website mentions that there are bonuses for those with multi-level sales teams in place without any details on what those bonuses are, or what the threshold is to get those bonuses.
From all the information available online about Herbalife, it seems distributors struggle to create a profitable business with this MLM.
Herbalife’s products are sold through its distributors exclusively, and they come with a money-back guarantee. However, a lot of people end up signing up with Herbalife themselves just for the products, not to create a downline and take it seriously as a business. Herbalife offers great tools for those interested in treating it like a business, but it seems like not a lot of people are interested in Herbalife’s MLM side.
If you do decide to market Herbalife, the main issue most people have is finding people who are interested in Herbalife products. For you to be successful with Herbalife (or any other MLM), you need to target people who are already interested in health and fitness. This is where you have an edge if you have some knowledge of online marketing, and you can be more successful than others if you how to apply basic concepts of online marketing to be able to sell your product, no matter which network marketing company you’re working with.
You can read about what you can do to be successful with MLMs such as Herbalife here.
Marketing Herbalife the Correct Way
Do you wonder how, in every MLM company, there are a select few people who are doing exceptionally well – better than everyone else? Well, they have a secret that not many people know about – because not many people look for how to market their MLM product the correct way.
No matter what you sell or where you sell it, the basic marketing principles remain the same: you want to influence someone to buy your product, and/or join your downline.
The “old school” way of network marketing is to sell to your friends, family, and anyone else you might think would be interested. But it’s not easy to keep bothering people you know and getting them to buy your product.
Most network marketing companies don’t teach how to market properly. With the rise of social media there are countless new ways to attract buyers to your offer; however, most people don’t know what to do or how to get started. How do you present your offer to buyers who are looking for what you’re selling?
When you sell online, you can put your offer in front of hundreds of people – even as you sleep. Imagine the kind of leverage you can get and the amount of money you can make if you use specific online marketing strategies to build your business.
To find out more about how exactly to leverage the internet to market your MLM, check out this book.
The book basically gives you the exact blueprint you need to follow to be able to automate your downline (basically, be able to set up a system where you get leads coming in to your downline who are super interested in selling what you’re selling), and also to automate your sales (again, set up a system to sell your MLM products). Not only that, but you’ll be able to DUPLICATE your system for everyone in your downline so that they can sell just as well as you (or rather, your online lead machine). It is NOT as hard as it sounds.. All you need is a little bit of knowledge on how to create a lead capture page, how to get traffic (eyeballs!) to that page, and how to get them to join your downline, and buy your products. All these things can be easily accomplished by a software like ClickFunnels.
If you’re serious about building your MLM business in the easiest way possible, you need to read this book. It will explain exactly what steps you need to take to literally automate your MLM business so that you can get leads in your sleep.
Briefly, here’s the strategy:
- You create lead collection landing pages in a software like ClickFunnels. I would recommend ClickFunnels over others because it is super easy to use, and it comes with several templates that you can use right off the bat. You can see some of these templates here.
- You get traffic to your lead collection pages.
- You offer a lead magnet on your landing page (you offer something high in perceived value that attracts the RIGHT customer). You deliver this lead magnet in exchange for their email address.
- You share the opportunity with them. You share your product with them. You have their email address, so you can now use an autoresponder such as GetResponse or AWeber to keep in touch with them and remind them to join your downline, or to buy your product.
Before you go, here are some frequently asked questions about Herbalife:
1. What is Herbalife’s BBB rating?
2. How long has Herbalife been in business?
3. What is Herbalife’s revenue?
4.9 billion, as of 2018
4. What does Herbalife sell?
Nutrition supplements, weight management, sports nutrition, and skin and hair care products.
5. What are Herbalife’s most popular products?
Herbalife’s flagship product is their core formulas: Formula 1 Nutritional Shake Mix, Formula 2 Multivitamin Complex, and Formula 3 Cell Activator.
6. How much does it cost to join Herbalife?
The International Business Pack costs $94.10, and the International Business Pack Super Starter costs $124.10. There’s a fully refundable, 12-month money-back guarantee for the cost of the International Business Pack if you cancel for any reason, including the cost of shipping.
7. Is Herbalife a scam?
No, Herbalife is a legit company and offers its distributors several tools for success. Like in any business, you have to put in the effort to become successful with it.
8. How many Herbalife distributors are there?
8 thousand people worldwide according to their website
9. Comparable companies: Amway, Isagenix